"Classic soccer silhouettes are back in style, a trend we began to see pick up midyear as sales of Adidas Sambas shot up on StockX," says Haines. "The revival of the 73-year-old sneaker is not all that surprising given the success of recent collaborations and new attention from high-profile celebrities like Bella Hadid, Kendall Jenner, and Hailey Bieber, who were spotted in different Sambas this summer." According to the director, especially popular colorways include both the brand's classic white and black versions, as well as a green-and-cream pair from its sought-after collaboration with British menswear designer Wales Bonner. "With the World Cup kicking off later this month, we're expecting that this is only the beginning of what will be a bigger focus on soccer in 2023," says Haines.
"StockX's midyear report revealed that Hoka—known for running and trail-ready styles—was the fastest-growing sneaker brand on StockX year over year," Haines shares. Among the brand's most-wanted styles are its Anacapa Low Gore-Tex styles in both black and tan, as well as its Kaha GTX high-tops.
But Hokas aren't the only brand performing well in the outdoor category. "Between the rise in popularity of their S/LAB line and collaborations with Palace, Dover Street Market, and Hidden NY, Salomon is a must-watch brand in the sneaker space," Haines says. "Following a strong week in demand, the Salomon XT-6 White Lunar Rock became the third most-traded Salomon shoe in StockX history."
According to Haines, StockX is seeing a major shift toward chunky, basketball-inspired sneakers as of late. "Silhouettes like the New Balance 550, the Jordan 2, and the Adidas Forum were born on the basketball court, but brands have revamped the silhouettes to appeal to a lifestyle aesthetic, and the shoes are performing very well as a result," he notes, adding that the 550 was a major contributor to New Balance achieving 200% trade growth on StockX in 2022. "Seven of the 10 best-selling New Balance sneakers on StockX in H1 2022 were 550s." For 2023, Haines says that the high-top version of the popular basketball sneaker, the 650, is next, followed closely by the Adidas Forum and the Jordan 2."